Chivas Regal Sovereign's Reserve is the whisky for the next generation of "hustlers, dreamers, and doers". It's a classic whisky that's been redefined for a new generation, and I was tasked with creating a new visual identity for the brand. Done as part of the D&AD New Blood Awards 2022. This was an adventure into the unknown for me. Being my first packaging brief and first time working to produce photo-realistic 3D renders with Redshift by Maxon. The box and bottle models you see were done by me. It was incredibly challenging but also incredibly rewarding. I'm very proud of the work I have produced and I hope you enjoy it too.
Branding, 3D Design
Chivas Regal Sovereign's Reserve
Redefining a classic for a new generation.
First published on 05/02/2023.